Start by Believing Day provides an opportunity for communities across the country, and around the world, to unify with a single voice for those who have been the victims of sexual violence:

We hear you, and we are here to help.

What is it?

On this day, we gather to end the silence and change the way we respond to sexual assault. We Start by Believing.

Please join us in this global message of support for survivors.

Why April?

We chose this day to build on the momentum that began in April 2015, when State Representative Angela Romero sponsored a resolution to declare the first annual Start by Believing Day in Utah.

While many other communities and states have made similar proclamations, Utah’s resolution took the innovative step of establishing it as an annual event.

We can all help to create this international event, each and every year.  We can all Start by Believing.


We have all the tools you need to get started, but the first step is to make a personal pledge. It all starts with you.

Pledge Now


The following resources are available to assist you in your efforts on Start by Believing Day and throughout the year!

Our action kits offer tools to create real change, including successful examples from previous campaigns and ideas tailored for specific professional disciplines.

Change your social media profile picture or banner to highlight Start by Believing Day or include in your email signature.

Adapt this press release to announce your Start by Believing efforts to local media.

Tailor this proclamation template for your city/state/county/school to recognize Start by Believing Day or officially become the next Start by Believing City or State.

The 2020 Start by Believing Day Social Media Toolkit offers graphics, suggested posts, and other useful resources. Make sure you use #StartbyBelieving so we can follow your efforts!

Print and display Start by Believing posters in high traffic areas around town.

Encourage people to take a selfie or video with the Start by Believing placard and post on social media.

No two campaigns look exactly the same. There are countless ways to spread the word. So please tell us what you’re up to!

Submit Campaign

5th Annual Start by Believing Day: April 1st, 2020 (no fooling!)

The 2020 Start by Believing Day theme is: Every Response Matters – Share Yours!

We know that when sexual assault victims turn to us, every response matters. The responses of friends and family members matter. The responses of police officers, nurses, and advocates matter. Simply put, every response matters to a sexual assault victim because it can have a powerful impact on their healing process and pursuit of justice.

Please consider sharing your story – whether it is about a time when someone disclosed to you about their sexual assault, or you disclosed to someone else. We want to understand the impact of these responses. What happens to survivors when we Start by Believing? What happens when we don’t?

If you’re ready to share your story, just fill out this form and it will be submitted to us.

Join our mailing list for campaign updates, and check out our recap video from 2019 to get ideas for your 2020 campaign!